Mother's Day's Done but Mother's Day Ads Go On
Marketers never let a holiday go to waste. Nor do they easily let it slip away.
The week after Mother's Day included plenty of views for a pair of ads keyed to the holiday just past, LG's space-themed video and Lysol's "Protect Like a Mother."
The rankings by Visible Measures for the seven days through the end of Sunday, as always, reflect not only "organic" views initiated by consumers who want to watch the clips but paid views that surface as pre-roll or other ad placements online.
See which other marketers round out the top 10 below.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.