Cheil Worldwide Gets New CEO, Airbnb Hires Gadd to Head Production
Cheil Worldwide's new president and CEO is Jeongkeun Yoo, who has worked at the Seoul, South Korea-based company for three decade in roles spanning planning, sales and creative. He replaces Daiki Lim, who resigned. Yoo's last position was as executive VP at Cheil Worldwide, which he joined in 1987 as an account executive. He has served many of the country's major advertisers, including Samsung Electronics and AmorePacific, the cosmetics giant. Outgoing Lim spent five years as CEO of Cheil, which started as Samsung's in-house shop and which today is the 17th largest agency company by revenue, according to Ad Age's DataCenter. It has about 6,200 employees and owns shops including The Barbarian Group, Iris Worldwide and McKinney. Cheil says Lim consulted he with board members about his departure and recommended his successor.
Airbnb is appointing Jenny Gadd to the role of global head of production. Gadd has spent over 20 years working for agencies and production companies, including most recently as executive director of content production at Ogilvy & Mather New York. A Swedish native, she has also worked at Fallon Worldwide, Believe Media, Thomas Thomas Films, Swedish digital agency North Kingdom,and Johannes Leonardo as head of integrated production. Her hire follows the recent promotions of Alexandra Anderson and Samya Deb to creative directors in San Francisco and Singapore, respectively, and San Francisco-based Naz Arandi to creative director.
Cheil London is promoting Russell Schaller to the role of executive creative director, replacing Caitlin Ryan who is leaving to take a new role with Facebook. Ryan, who joined Cheil from Karmarama in January 2016, is joining Facebook as regional director for its Creative Shop for Europe, Middle East and Asia. Schaller, who joined Cheil a year ago, is a former creative director at Havas London. He started his career at RKCR/Y&R and worked at Mother and Soul before moving to 4Creative, where he won a D&AD award for the last ever ad for the final episode of "Friends." He co-launched Drugstore in 2005 and ran its creative department for almost three years as creative partner.
Barton F. Graf is elevating Chris Stephens and Zoe Kessler to creative directors. Stephens, who will work on Little Caesars and Tomcat, has been at Barton for three and a half years and has also worked on Swedish Fish, Bulleit, Clash Royale and Clash of Clans. Prior to Barton, he was at Goodby, Silverstein & Partners and at TBWA Chiat New York. Kessler currently works on Emerald Nuts, Kettle Brand Chips, Sour Patch Kids, Supercell, Little Caesars and Ketel One Vodka and has been at Barton for 18 months. Prior to Barton, she was at McCann New York on the New York Lottery, Jose Cuervo and MGM hotels and she has also worked at BBDO on Fedex, Snickers, Twix and Visa.