Emotional 'DNA Journey' Crushes All Branded Video Opposition
The travel site Momondo overwhelmed other marketers' video campaigns in our most recent Viral Chart with "The DNA Journey," which uses science to bust some people's preconceived notions.
Right below Momondo is chart regular Samsung -- nearly 30 million views shy of the No. 1 spot, according to Visible Measures.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.