Production Company A-List 2015: Partizan
Style, Substance and Humor Were Company Staples
Partizan parted ways with its longtime headliner directing collective Traktor, but that didn't stop the company from producing more memorable ads. For the holiday season, Adam & Eve/DDB London turned to Eric Lynne to direct its cheeky follow up to the award-winning "Sorry, I Spent It on Myself Campaign" for Harvey Nichols. "Could I Be Any Clearer?" introduced consumers to the retailer's customizable holiday cards that allowed them to spell out for their clueless loved ones exactly what they'd like for the holidays.
In the U.S., La Comunidad turned to director John Dolan on delightful ads for Corona, in which Winter recites a slightly envious, yet doting love letter to fellow season Summer.
The company's calling card has long been the stylish points of view of its talents. Warren Fu delivered on that front on 72andSunny's spot promoting Samsung's online radio service Milk as well as the Footlocker and Adidas ad "Never Blend In" in which various actors blend into vibrant walls of graphic art. Chris Cairns also applied his artistic flair to create a showstopping piece featuring appliances, of all things, for Currys PC World.
The company brought in fresh talent such as Martin Stirling, the director behind the eye-opening "most Shocking Second a Day" for Save the Children. He helmed another moving film for Greenpeace, "A Song of Oil, Ice & Fire," which set aflame famous paintings, Andrew Wyeth's "Christina's World," William Bradford's "An Arctic Summer: Boring Through the Pack in Melville Bay" and David Hockney's "Pearlblossom" to illustrate the devastating impact arctic drilling could have on our environment.
Director Grady Hall also joined the team and jumped straight in on a spot introducing Microsoft's Hololens, showing how holographic computers will transform our lives. He then moved on to direct a fun-filled musical telling consumers that there's more to Amazon Prime.