Even a Bank Can Go Viral If It Has Automated Thanking Machines
Beer Brands Also Starting to Build Momentum on Viral Chart
With a total of seven spots debuting, there's a fresh new lineup for this week's edition of the Viral Video Chart, which covers the seven days that ended Sunday.
Taking the crown at No. 1 is TD Bank with its "#TDThanksYou" campaign, which garnered 6.2 million views last week, according to Visible Measures.
For its annual customer appreciation day, the Toronto-based bank surprised focus group members with talking ATMs -- "Automated Thanking Machines" -- that dispensed personal gifts. The 3.5-minute tearjerker documents candid reactions of the unsuspecting customers, one of whom receives a ticket to Trinidad to visit a daughter who has been diagnosed with cancer. Another is greeted by a player from his favorite baseball team -- The Toronto Blue Jays -- who tells him he'll be throwing the ceremonial first pitch at an upcoming game.
BMW and Aeropostale make the viral chart too, with the auto giant treating viewers to an impressive synchronized driving stunt and the clothing brand capitalizing on its "Aero Now" campaign.
Booze brands Heineken and Michelob Ultra also debut on the chart, accompanied by Johnnie Walker's "The Gentleman's Wager" starring Jude Law and Giancario Giannini.
Resonating with viewers and taking the No. 7 spot is Under Armour with a powerful new spot starring ballerina Misty Copeland who, despite many adversaries, perseveres and becomes the third black soloist in the history of the American Ballet Theatre.