Pinterest Gets TV Show on FYI Network
FYI Orders Series With Working Title, 'We're Moving In'
A&E Networks, which will flip the switch on FYI in July, said Thursday that FYI will run a home design show called "We're Moving In," following new housemates using Pinterest as a source of inspiration for everything from paint color to remodeling the kitchen.
FYI has ordered six half-hour episodes of the series, which executives called among the first to integrate creative direction from Pinterest.
"'Pinners' are incredibly diverse and share their passions across multiple interests which are reflected in FYI's programming," said Jana Bennett, president of FYI and LMN, in a statement. "By tapping into the highly engaged Pinterest community, we're able to bring that same unique creativity to the series. 'We're moving in' showcases a relatable subject for the majority of viewers regardless of life stage."
Everett Katigbak, brand manager, Pinterest, said the series shows how Pinterest can drive inspiration and action.
The announcement was made ahead of A&E Networks' upfront presentation taking place Thursday evening.