New Red Bull 'Stratos' Video Shows What It Was Like to Be Felix Baumgartner
The point of view video released last week tops this week's chart
Red Bull was holding out on its 'Stratos' viewers.
One year after the brand's mega-stunt, it released a new video, presenting the viewer with Australian skydiver Felix Baumgartner's perspective during his freefall. The visual is simple -- backed with only the sound of wind and the flapping fabric of his protective suit -- putting the average person in the daredevil's shoes as he rapidly approached earth and became the fastest man on the planet.
With close to 4.9 million views this week, it tops our chart and brings the campaign's cumulative views to more than 207 million, according to Visible Measures.
Next is a new addition to the list -- Sony PlayStation 4's musical "Perfect Day" spot with nearly 3.8 million views. With Xbox One's star-studded ad debut this week, the commercials and products find themselves in direct competition.
Another newcomer, DC Comics' Superman 75th anniversary animated short gained the attention of 1.9 million viewers. Meanwhile, Rovio's Angry Birds Star Wars 2 ad remains popular, returning for its fifth week on the chart with another 3.3 million views.