People news from Nonfiction, LA.B and more.
Bicoastal production company Nonfiction Unlimited has added
David Gelb to its roster. Gelb will focus on commercials, short
films and branded content projects. The signing follows the success
of Jiro Dreams of Sushi, Gelb's feature documenting a tiny
subterranean sushi-only restaurant in a Tokyo subway station. It
collected the AFI World Cinema Audience Award and Monterrey
International Film Festival's Audience Award and was purchased by
Magnolia Pictures at the Tribeca International Film Festival before
making $2 million at the box office.
Pulse Films, the UK talent management and integrated content production company founded by Thomas Benski and Marisa Clifford in 2005, is expanding to the U.S. with offices in New York and Los Angeles. Managing director Cedric Gairard will overse the operations from the New York office. Gairard joins Pulse from Nexus Productions where he launched and managed the Interactive Arts division. He was previously head of production of 180 Amsterdam, working with clients such as adidas, Sony and MTV. Pulse is part of a joint-venture with Caviar Content, which will support Pulse by sharing its production skills and back-office system. Pulse Films' latest US client work includes working alongside TBWA/Chiat/Day NY for Absolut Vodka in a series of music videos shot by Dave Ma and with Droga 5 NY on a commercial for Puma shot by Thirtytwo.