People news from Ponce, Resn and more
Ponce Buenos Aires, part of the Lowe and Partners network, has appointed Luis Ghidotti as executive creative director, partnering Ricardo Armentano. Ghidotti, who will take up the role next month, joins from Santo, where has been creative director since the agency opened and has created campaigns for brands including Telecom Italia, Telecom Argentina, Milky Bar, Diesel and Diet Coke. Ponce Buenos Aires clients include Unilever's Axe, Impulse, Nestle, Rexona, Stella Artois, Audi and Pureza Vital (Pure Life) waters.
New Zealand interactive design agency Resn is opening an office in Amsterdam. Co-founder and managing director Rikki Campbell will oversee its day-to-day operations. Resn's clients have included Toyota (including the Sponsafier project) Nike, Adobe,Carl's Jr and Hardee's.
L.A.-based independent agency Ignited has promoted Jordan Atlas and Troy Scarlott to SVP/executive creative directors. Prior to joining Ignited in 2010, Atlas (pictured, left) was VP, group creative director at Digitas NY, where he co-ran the American Express OPEN and Comcast accounts. Prior to that, he spent seven years at Y&R where he led the creative efforts for Diet Dr Pepper, Sony, Bacardi and Pepperidge Farm.
Scarlott (left), joined Ignited in 2010 as VP, group creative drector to lead work for clients such as Sony and U.S. Olympic Committee. Previously, he was VP/group creative director at digital agency iCrossing Los Angeles, where he led integrated projects for Vail Resorts, Epson and Hyundai. Prior to iCrossing, he spent 12 years in New York at BBDO NY and JWT NY.
CP+B has made two promotions in its integrated video production department. Sloan Schroeder has been named executive producer and Julia Lafferty, producer / video operations manager. Schroeder (pictured, left) who was most recently senior integrated producer, joined CP+B's integrated production department in 2007 and has worked on campaigns including Microsoft Rookies, the Domino's Super Big Taste Bailout, Coke Zero's 2009 Super Bowl spot 'Mean Troy', and Coke Zero's recent camapign 'Last Request'. Before joining the agency, he spent four years as a producer at DDB Chicago.
Lafferty joined CP+B in 2008, beginning as a traffic manager and most recently as integrated manager. She has worked on several accounts at the agency including Old Navy, Microsoft and Coke Zero. In her new position, she will continue to work closely with the agency's producers and will be responsible for supporting CP+B's vp, director of video production Chad Hopenwasser in the management of the department across all global offices.