Postal Service's Latest Pitch: Direct Mail Can't Be Hacked
Identity Thieves Would Never Think to Open an Envelope!
The United States Postal Service has recently launched an ad touting the benefits of business mail. The spot, from Campbell-Ewald, claims that a refrigerator has never been hacked and that an online virus has never attacked a cork-board. "Give your customers the added feeling of security a printed statement or receipt provides. ... It's good for your business and even better for your customers."
All of that may be technically true. You can't hack a refrigerator or cork-board. And printed materials may give consumers the feeling of security. But! Really? A piece of paper being handled by various people along a route only to end up sitting in, more often than not, an unlocked box is secure? You know, there's a very good reason we're told not to send cash through the mail.