Scott Vitrone and Ian Reichenthal join Wieden + Kennedy New York
Scott Vitrone and Ian Reichenthal have resigned as co-CCOs of Y&R New York and will become lead creatives at Wieden + Kennedy New York.
The award-winning creatives joined Y&R two years ago after a successful stint at TBWAChiatDay New York, where they worked with Gerry Graf and the team of Eric Kallman and Craig Allen creating blockbuster work for Skittles, Starburst and Combos.
The duo joined Y&R when the New York agency was at a low creative ebb. Over their two-year tenure, they contributed to a significant creative turnaround. The shop appeared among the top five most winning agencies in the Creativity Awards Report in 2010 and was the most awarded U.S. shop at Cannes. Among the notable work: campaigns for LG including a responsible texting effort for teens featuring James Lipton's beard as a tool for pondering, a much awarded campaign for VH1, and campaigns for Land Rover, the NHL and Virgin Atlantic.
Vitrone and Reichenthal first worked together at Wieden + Kennedy in 1999 on Nike, so their latest move is something of a homecoming. They will be co-ECDs at W+K New York, replacing Kevin Proudfoot and Jerome Austria, who left the agency a month ago. The duo will work with managing director Neal Arthur. The agency says it will also seek an interactive creative director to be part of the shop's creative leadership.
"We've been after these two geniuses for nearly a month," said W+K co-founder and global ECD, Dan Wieden, in a statement. "Their talent is unquestionable, as is their leadership ability and knack to make the best creatives even better. All they need is a bit of freedom to do their thing. We've got plenty of that."
W+K New York's clients include ESPN, Delta Air Lines, Nike, Jordan Brand, and ABC.