Click Forensics, Chango close funding rounds
Austin, Texas—Online traffic quality company Click Forensics and search marketing company Chango Inc. have closed funding rounds to fuel continued growth.
Click Forensics, which helps advertisers and agencies verify online audiences and ward off click-fraud activities, closed a third round of funding totaling $6 million. The infusion was led by Austin Ventures, with support from Sierra Ventures and Shasta Ventures. Stanford University also invested a small amount in the round.
Chango, based in Toronto, helps search marketers identify new prospects exposed to relevant display ads. The company completed its first venture financing round of $1.4 million from an investor syndicate that included iNovia Capital, Extreme Venture Partners and Metamorphic Ventures. Geoff Judge, co-founder of 24/7 Real Media, also participated in the funding and will join Chango's board.