And the Commercial Emmy Goes to. . .Coca-Cola's "Heist"
Two years after Coca-Cola's "Happiness Factory" was passed over for an Emmy Award, Wieden + Kennedy and Psyop took home the honor for Outstanding Commercial for Coca-Cola's "Heist" at the 2009 Creative Arts Emmys, announced on Saturday, September 12 in Los Angeles. The winning spot, directed by Psyop's Todd Mueller and Kylie Matulick, features a crew of clever bugs who make off with a sleeping guy's bottle of Coca-Cola, and debuted at this year's Super Bowl."What a night!" says Psyop director and co-founder Todd Mueller of Saturday's ceremony. "It was totally unexpected and insane. All of the other seven spots up for the award were amazing and we honestly felt that we had no chance. When the announcer said, 'Heist' Kylie and I just looked at each other and said 'No fucking way.' We are still totally dumbstruck that a bunch of animated bugs won over porn, a time share selling Scorsese, and an alien Alec Baldwin!"
"Heist" bested Goodby's "Wedding" for Sprint, Amex "Airport Lounge," out of Ogilvy and starring Tina Fey, another 30 Rock star vehicle "Alec in Huluwood," out of Crispin, two Bud spots out of DDB Chicago, "Circus" and "Magazine Buyer," as well as a pair of Wieden's other efforts, Nike's "Bottled Courage" for Nike and Career Builder's "Tips."
Other industry-related winners include DUCK director Jamie Caliri, who earned the Outstanding Main Title Design for his titles for Showtime's United States of Tara, a pop-up book style intro that depicts the calm-to-chaotic shifts in the world of the show's main character, a single mother with multiple personalities.
Rock Paper Scissors editor David Brodie also took home his first Emmy, for Outstanding Short Form Picture Editing for a "Stand Up to Cancer" special that aired on ABC, CBS and NBC. He was co-winner, along with Andy Grieve, a frequent collaborator with Errol Morris.