Biscuit and Independent Split, Stay Friends
Biscuit Filmworks and U.K.-based Independent have announced an end to their six-year partnership. "We've had a long, happy relationship and a long history of really incredible work together," says Biscuit co-founder EP Shawn Lacy. Lacy spoke to Creativity in a joint interview with Independent co-founder/co-managing director Jani Guest, both wanting to squelch negative rumors and asserting that the decision is an amicable one. The two companies have been working together since 2004, with Independent repping Biscuit's roster for the U.K. The decision to split comes from new needs for their maturing businesses.
"Jani and Richard Packer, [Independent Co-MD]and I have been talking about it for two years," says Biscuit co-founder EP Shawn Lacy."As Biscuit and Independent grow as companies, what's the best thing for us moving forward?"
Over the years the partnership helped to raise the creative stature of both companies, thanks largely to memorable Noam Murro-directed like VW's "Dog" and "Night Driving," Ford's "Orchestra," and Orange's "Blackout," to name a few. Nevertheless, "It's time for us to have a solution that works for a variety of directors, and we're still trying to figure out what that solution is going to be," Lacy says. "Biscuit is not just Noam, it is a lot of other pieces. Always based on the mix of directors you have, it works for certain people, for others it doesn't."
Lacy says she isn't ready to announce whether that means Biscuit's next step will be to team with another production company or open up its own headquarters in the U.K.
As for Independent's future, "We're not looking to create another relationship of the same kind," says Guest. "We have an animation division that we'll continue to grow, A Very Special Place. With 13 or 14 directors on that roster, there's a lot of work to do in terms of putting that division out there."