Results from the AICP, Effies, and Radio Mercury Awards
As awards season hits the homestretch, four organizations awarded commercial mastery this week, starting on Tuesday with the Association of Independent Commercial Producers at the Museum of Modern Art. In the afternoon the AICP presented the Next awards to Ecko's "Still Free" from Droga5 and Smuggler, "Iconoclasts," a series of interactions between innovators running on the Sundance channel produced by @radical.media for Grey Goose and "Tea Partay," the preppie rap viral out of BBH/New York and HSI Productions. The evening saw winners in Boots' "Summer Rush" campaign from Mother/London and directed by Anonymous Content's Garth Davis and Stink's Ne-O-helmed work for Toyota, "Humanity," from Hakuhodo, which were lauded for international excellence, American Express "Wes Anderson" won single commercial excellence honors, and best campaign went to the Geico Cavemen—"Airport," "Topic" and "Therapy," from The Martin Agency and directed by Furlined's Speck/Gordon. All the winners, as well as spots from previous years that have been entered into Moma's permanent collection, can be viewed online.
Thursday night the Effies were held at the Metropolitan Pavilion and saw Apple's "Get a Mac" campaign take home top honors. The series of dialogs between the savvy Mac and business-minded PC shook out as the most effective campaign entered, including a 42% growth in market share cited by the show. TBWA's Media Arts Lab is behind the spots. Leo Burnett led the agency tally with 11 awards, followed by JWT, which won nine, and DDB with six.
At the Radio Mercury Awards, the $100,000 top prize was awarded to Subway's "Badonkadonk" spot from Boston agency MMB. Listen to all the Radio Mercury winners here.