Silverglate, Anderson named YoungGuns of the Year
We all knew (s)he had a lot of love. Man Mom's snacking instincts and household transvestitism just earned its creators $20,000 and top honors in this year's YoungGuns competition, adding to the myriad honors the campaign has received.
Copywriter Isaac Silverglate, 30, and art director Jeff Anderson, 27, of TBWA/Chiat/Day, New York bested the field with their TV and radio executions for the Combos campaign, narrowly beating out their officemates Craig Allen and Eric Kallman, the team responsible for Skittles "Beard," and, more recently, "Touch."
"The line told you the whole thing," Silverglate says in explanation of the spots' success. "The idea was kind of funny by itself. And it was kind of dumb; it came at a good time, people really like dumb stuff right now. And there's a rich tradition of guys in drag being funny." Anderson adds, "Every time I sat down to write a script I thought about my dad, and how my dad would be if he was also my mom."
Silverglate and Anderson arrived at Chiat and were paired together straight outta ad school four years ago, part of John Hunt's Youngbloods program. Silverglate had just finished his copywriting portfolio at Creative Circus after a Columbia political science degree and Anderson was coming off a degree program at University of Texas at Austin. They were also partly responsible for this year's Snickers "Feast" campaign.
Nate Virnig, Jesse Synder and Rene Delgado of Miami Ad School, Minneapolis won the student competition for an idea for Red Bull featuring glow-in-the-dark goalposts. The three win a paid placement for three months at Leo Burnett and $5,000.
For a full list of winners as well as a country-by-country breakdown, see this PDF on the YoungGuns site.
To discuss this article, visit the Creativity Forums.