DOUG JOHNS, 33
The photo of Iowa home ec teacher Kris James sits on Doug Johns' desk as a reminder of whom he really works for: the consumer.
The 33-year-old senior brand manager for Chunky Soup at Campbell Soup Co. found Ms. James-a loyal Swanson broth user and a perfect fit with the demo Mr. Johns targeted-during the two years he worked on Swanson. "I would bring her picture to meetings and say, 'This is my customer,' " he says.
Now that photo must shift dramatically to reflect a big-hearted, fun-loving cross between "Everybody Loves Raymond" and "SportsCenter," a demo Mr. Johns defines as "The Chunky Guy."
Campbell Soup Co.
* Senior brand manager-Chunky Soup
* Air Force Academy grad; served 5 years as capt.