Primedia merges ‘Catalog Age,’ ‘Operations & Fulfillment’ to create ‘Multichannel Merchant’
New York—Primedia Business Magazines & Media announced Tuesday that it is uniting Catalog Age and Operations & Fulfillment into a single
magazine called Multichannel Merchant.
The renamed publication, slated to debut May 23, will address the
expansion in the catalog business beyond print. It will also cover changes in backend operations and product fulfillment.
Multichannel Merchant is aimed at executives at large and small catalogers,
online merchants, manufacturers, retailers and other companies that sell products and services across multiple sales channels.
Leslie Bacon is the group publisher overseeing the new brand. Sherry Chiger will
be editorial director of Multichannel Merchant.