Acxiom buys Shanghai database company
Little Rock, Ark.—Acxiom Corp. announced it has acquired ChinaLOOP, a Shanghai, China-based company that provides database management, list rental and other direct marketing services.
Terms of the deal were not disclosed.
As a result of the acquisition, Acxiom expands its Asian footprint, while ChinaLOOP will be able to enhance its IT infrastructure with new technology products. Gabrielle Chou will remain CEO of ChinaLOOP.