AOL INKS MUSIC-THEMED DEAL
Marketing Pact With Tonos Kicks Off With Michael Jackson Contest
NEW YORK (AdAge.com) -- AOL Time Warner's America Online signed a contest and promotions deal with global musicians' network Tonos Entertainment.
Starting today, AOL subscribers can enter a "Michael Jackson Songwriting Contest" that gives them a chance to co-write a song with Mr. Jackson and an award-winning producer/songwriting team.
The deal also offers AOL members the ability to conduct record label searches for new artists and make radio station requests for new tracks.