RADIO GROUP PRODUCES PSA FOR RELIEF EFFORTS
NEW YORK (AdAge.com) -- The Radio Advertising Bureau produced a public service announcement to help radio stations support disaster relief efforts and blood drives in the wake of last week's terror attacks.
The PSA is available free of charge in two versions, each featuring sound bites from last Tuesday's events.
One spot targets blood drives with the tagline "Wondering what you can do? Give blood. Contact your local blood bank for more information."
The second version allows radio stations to customize the announcement by inserting information about other kinds of relief efforts at the end.