Ads take off Friday for SkyTeam air alliance
Delta Air Lines and Air France joined with AeroMexico and Korean Air to officially launch the global network called SkyTeam, promising to shift the focus of airline alliances to consumers from air carriers. The airlines unveiled a blue-and-white logo with the SkyTeam name wrapped around partial infinity signs, which officials said represents "endless pleasure.'' A TV and print campaign from Euro RSCG BETC, Paris, launches Friday on CNN and pan-regional networks and in publications such as The Wall Street Journal and Financial Times. Ads will run in local languages. SkyTeam's "Caring more about you'' tagline will always appear in English, however.
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Copyright June 2000, Crain Communications Inc.