Top Spots: Sound
Absolut "The Absolut"
The visual formula for this spot is a set pattern of image followed by text, so it's fitting that the accompanying track is a bangin' rhythmic guitar number. With the right amount of punk twang and repeated notes, it's a classic-sounding song to pay tribute to iconic images.
Song: "Hey Mrs." Composers: Dean Honer, David Thomas Musical Artist: I Monster Audio Mix: Sound Lounge Mixer: Philip Loeb Agency: TBWA/Chiat/Day/N.Y. ECD: Gerry Graf CD: Rob Smiley, Harold Einstein CW: Daniel Giachetti AD: John Clement Editor: J"n Stef?nsson/Filmcore
Honda (U.K.) "Choir"
A 60-strong choir mimics the sounds of a Honda on a nice long drive in a spot that all but asks you to close your eyes to believe your ears. Through the whooshing and revving, the vocalists make tunnel noises, crunch out gravel sounds, and drum on their teeth to simulate rain on the hood.
Agency: Wieden + Kennedy/London Creatives: Kim Papworth, Michael Russoff, Ben Walker, Matt Gooden Director: Antoine Bardou-Jacquet/Partizan Editor: Bill Smedley/The Quarry VFX: The Mill
Nike (South Africa) "Games"
Yes, the song was used in Kill Bill Vol. 1 (a soundtrack mined for many other campaigns), but in a spot that's driving an AIDS awareness message to athletes, a line like "My baby shot me down" is a great way to show that sometimes love can be cruel. Points for medium (haunting voice and twanging guitar) and message (wear a condom, already).
Song: "Bang Bang (My Baby Shot Me Down)" Musical Artist: Nancy Sinatra Agency: Lowe Bull CD: Porky Hefer CW: Roger Paulse AD: Alexis Beckett Director: Keith Rose/Velocity Films Editor: Peter Mostert/Chemistry