ISP Mindspring in review
Internet service provider Mindspring Enterprises, Atlanta, is reviewing its $150,000 print, outdoor and radio advertising account, said Lance Weatherby, exec VP-sales and marketing for Mindspring. Currently, Huey/Paprocki, Atlanta, handles print and outdoor. Sixty Second Airborne, Atlanta, handles radio. Both agencies are in the review, as are: Italia, Dallas; Match, Atlanta; the Richards Group, Dallas; and Butler, Shine & Stern, Sausalito, Calif. In addition to creative, Mindspring will spend roughly $14 million in measured media this year, including radio, outdoor and print, which it handles in-house, Mr. Weatherby said. It is not part of the review. He said TV may be added to the mix, for which an agency would be selected.
Copyright January 1999, Crain Communications Inc.