Watch the newest commercials on TV from Best Buy, McDonald’s, Sprite and more
McDonald’s serves up another in its series of “Black & Positively Golden” commercials.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (June 21-23).
A few highlights: Sprite delivers its new tagline, “Thirst for Yours,” with some help from up-and-coming fashion designer Seth Giscombe (E.J. Schultz previewed the campaign last week: “Sprite shelves ‘Obey Your Thirst’ after 25 years as it updates its hip-hop marketing”). McDonald’s serves up another in its series of “Black & Positively Golden” commercials (see Jessica Wohl’s “McDonald’s African-American marketing gets biggest overhaul in 16 years” from March). And Best Buy promotes its 4th of July sale on select Samsung Galaxy phones.
Today’s TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.