Ocean Spray Better For You Beverages

"Cranfidence to Win" and "Don't Clown" show you what you can do with all that power of the Cranberry

Published On
Jan 13, 2023
AA 20230113 WI Ocean Spray Orchard 3x2


Ocean Spray launches an additional extension of their All That Power campaign, this time focusing on the attributes of its "Better For You" beverages that are designed to help meet the needs of an individuals' diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.

In each spot, the lead character is overtaken by an overwhelming newfound confidence, or "Cranfidence," inspired by Ocean Spray's incredible feat of making Better For You juice products without sacrificing flavor. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™.  Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age's and Adweek's top ads of 2022. 

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Jan 13, 2023
Agency :
Chief Strategy Officer :
Laura Janness
Chief Executive Officer :
Barney Robinson
Chief Creative Officer :
David Kolbusz
Executive Creative Director :
Jimm Lasser
Creative Director :
Heather Larimer
Head of Strategy :
Sarah Garman
Head of Production :
Jenn Pennington
Senior Content Producer :
Julie Jean-Baptiste
Copywriter :
Patrick Wells
Senior Art Director :
Kevin Igunbor
Account Director :
Hayley Howell
Account Supervisor :
Ariel Thweatt
Production :
Director :
Jeff Low
Executive Producer :
Donovan M. Boden
Executive Producer :
Harland Weiss
Executive Producer :
Isil Gilderdale
Line Producer :
Max Brook
Director of Photography :
Jackson Parrell
Production Designer :
Will Stremilov
Editorial/Post Production :
Arcade Edit
EP/Partner :
Sila Soyer
Post & Online Producer :
Ellen Lavery
Editor :
Jeff Ferruzzo
Assistant Editor :
Laurel Metzler
Flame Artist :
Tristan Wake
Flame Assistant :
Ian O’Connor
Color :
Rare Medium
Colorist :
Fergus McCall
Executive Producer :
Heath Raymond
Senior Producer :
Evan Bauer
Assistant Colorist :
TJ Seiler
Music :
Warner Chappell
Sound Design/Mix :
Barking Owl
Mixer/Sound Designer :
Mikayla Peterson
Creative Director :
Kelly Bayett
Executive Producer :
Ashley Benton

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