Ocean Spray Better For You Beverages
"Cranfidence to Win" and "Don't Clown" show you what you can do with all that power of the Cranberry
Description
Ocean Spray launches an additional extension of their All That Power campaign, this time focusing on the attributes of its "Better For You" beverages that are designed to help meet the needs of an individuals' diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.
In each spot, the lead character is overtaken by an overwhelming newfound confidence, or "Cranfidence," inspired by Ocean Spray's incredible feat of making Better For You juice products without sacrificing flavor. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™. Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age's and Adweek's top ads of 2022.
Credits
- Date
- Jan 13, 2023
- Agency :
- Orchard
- Chief Strategy Officer :
- Laura Janness
- Chief Executive Officer :
- Barney Robinson
- Chief Creative Officer :
- David Kolbusz
- Executive Creative Director :
- Jimm Lasser
- Creative Director :
- Heather Larimer
- Head of Strategy :
- Sarah Garman
- Head of Production :
- Jenn Pennington
- Senior Content Producer :
- Julie Jean-Baptiste
- Copywriter :
- Patrick Wells
- Senior Art Director :
- Kevin Igunbor
- Account Director :
- Hayley Howell
- Account Supervisor :
- Ariel Thweatt
- Production :
- OPC
- Director :
- Jeff Low
- Executive Producer :
- Donovan M. Boden
- Executive Producer :
- Harland Weiss
- Executive Producer :
- Isil Gilderdale
- Line Producer :
- Max Brook
- Director of Photography :
- Jackson Parrell
- Production Designer :
- Will Stremilov
- Editorial/Post Production :
- Arcade Edit
- EP/Partner :
- Sila Soyer
- Post & Online Producer :
- Ellen Lavery
- Editor :
- Jeff Ferruzzo
- Assistant Editor :
- Laurel Metzler
- Flame Artist :
- Tristan Wake
- Flame Assistant :
- Ian O’Connor
- Color :
- Rare Medium
- Colorist :
- Fergus McCall
- Executive Producer :
- Heath Raymond
- Senior Producer :
- Evan Bauer
- Assistant Colorist :
- TJ Seiler
- Music :
- Warner Chappell
- Sound Design/Mix :
- Barking Owl
- Mixer/Sound Designer :
- Mikayla Peterson
- Creative Director :
- Kelly Bayett
- Executive Producer :
- Ashley Benton
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