Why coronavirus may spark the next TV advertising revolution
Rather than signifying the end of TV advertising as we know it, the crisis caused by the coronavirus pandemic could lead to a new type of audience…
OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. The OpenAP Market is the only platform to deliver cross-publisher, cross-platform campaigns for both linear TV and long-form digital video across the largest collection of premium advertising inventory in the US. Launched in October 2019, the marketplace offers advertisers targeting and independent posting for advanced audiences within a premium video storefront, as well as workflow automation for linear and digital order management. Members of OpenAP include FOX, NBCUniversal, ViacomCBS and Univision. For more information, visit www.openap.tv and follow @OpenAPTV on Twitter and LinkedIn.
