Quantcast
OpenSlate | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2021
      • Best Places to Work
      • Leading Women
      • Enter now: 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2021
      • Best Places to Work
      • Leading Women
      • Enter now: 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Leading National Advertisers
    • Watch the newest commercials
    • 25 biggest U.S. advertisers
    • Top 5 Cannes Lions campaigns
    • Enter 40 Under 40
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Latest
      • NielsenIQ to merge with GfK expanding reach for retail measurement companies

        NielsenIQ to merge with GfK expanding reach for retail measurement companies

        By Jack Neff - 2 days 17 hours ago

      • Meta slashes hiring plans as Zuckerberg warns employees

        Meta slashes hiring plans as Zuckerberg warns employees

        2 days 18 hours ago

      • Watch the newest commercials from Brooklinen, McDonald’s, Guitar Center and more

        Watch the newest commercials from Brooklinen, McDonald’s, Guitar Center and more

        By Ad Age and Creativity Staff - 2 days 19 hours ago

      • Agency news you need to know this week

        Agency news you need to know this week

        By Keira Wingate - 2 days 23 hours ago

      • 8 ways Netflix can reimagine modern advertising

        8 ways Netflix can reimagine modern advertising

        By Deacon Webster - 3 days ago

    • Editor's Picks
      • Netflix is ‘talking to all’ potential ad partners, Ted Sarandos tells Cannes

        Netflix is ‘talking to all’ potential ad partners, Ted Sarandos tells Cannes

        By Parker Herren - 1 week 3 days ago

      • See how Ally is plugging sports gender equality on anniversary of Title IX

        See how Ally is plugging sports gender equality on anniversary of Title IX

        By Adrianne Pasquarelli - 1 week 3 days ago

      • Why U.S. lottery creative accounts are so valuable for ad agencies

        Why U.S. lottery creative accounts are so valuable for ad agencies

        By Keira Wingate - 1 week 4 days ago

    • Most Popular
      • How FOMO in the metaverse can backfire for brands

        How FOMO in the metaverse can backfire for brands

        By Sean King - 1 week 4 days ago

      • NielsenIQ to merge with GfK expanding reach for retail measurement companies

        NielsenIQ to merge with GfK expanding reach for retail measurement companies

        By Jack Neff - 2 days 17 hours ago

      • UMG launches UMusic Media Network

        UMG launches UMusic Media Network

        By Ad Age Studio 30 - 1 week 4 days ago

      • Behind Truff's sizzling rise—from food porn to a hot sauce brand on fire

        Behind Truff's sizzling rise—from food porn to a hot sauce brand on fire

        By Jon Springer - 1 month ago

      • Reach consumers in the right moment with weather targeting

        Reach consumers in the right moment with weather targeting

        By Andy Woo - 2 weeks 5 days ago

    • Login
    PUBLISHING PARTNER:
    OpenSlate

    There’s more to context than meets the eye

    When we discuss the “context” in contextual advertising, too often its definition gets watered down to simply mean the topics that are found in a…

    By Andrew Smith

    OpenSlate is a global, content-focused measurement and analytics company. The company's technology and independent ratings system provides insight into the nature and quality of content on the world's largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. OpenSlate is used by every major advertising holding company, as well as the world's largest advertisers.

    Contributors
    Andrew Smith

    Chief Product Officer, OpenSlate

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2022
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2021
      • Best Places to Work
      • Leading Women
      • Enter now: 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?