Opinion

Why single-take storytelling is winning attention—and what advertisers can learn

A still from OK GO's music video called "Love," show the band members holding up the letters L, O, V and E up against four large mirrors.
OK Go used smart glasses to pull off a dizzying, real-time creative feat. (OK GO)
Md
By:
Marc d’Avignon
May 07, 2025 10:00 AM

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