Meet the new C-suite power couple—the CMO + the CIO
CIOs are the guardians of customer data on which growth depends. CMOs must team with their CIOs to truly judge the success of any marketing…
How marketing can chart the future of corporate decision-making
Marketing is driving the future of corporate decision-making, with a management framework of creativity and a free flow of high-touch, data-…
3 ways CMOs can avoid job extinction
In a rapidly changing digital world, CMOs need to adapt to a digital experience platform (DXP), build an infinite optimization journey and…
3 essential conversations CMOs need to have with their CEOs
Optimizely offers three essential discussions that CMOs need to have with their CEOs this year to help get the ideas, people and resources needed…
At Optimizely, we’re on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyperpersonalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900-plus partners and 1,100-plus employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
