What CMOs need to do to make ‘madtech’ happen
Fragmentation presents marketers with four core challenges—and opportunities: waning consumer attention, internal silos, bloated tech stacks and…
3 mistakes holding you back from quality media investment outcomes
Marketers are looking for the ad industry to up its game when it comes to measurement, even as this area has grown more complex. Unfortunately,…
How advertisers can generate rewards, not risk, from user-generated content
Context, Brand Safety, Contextual Brand Safety, User-Generated Content, Reddit
How data can help brands fight ad fraud
The first thing brands need to protect against fraud with transparency is sophisticated data-driven measurement technology that verifies customer…
Forget connected ‘consumers’: Connected data could be the answer for CMOs
“Mad tech,” the convergence of ad tech and mar tech with the goal of developing a complete view of the customer across all channels and…
The good news about data
Data-driven context solutions not only ensure brand safety but also present opportunities for marketers to capitalize on situations to make a…
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