Eric Solomon has joined Criteo’s Product leadership team, serving as Head of Delivery. Eric is responsible for strengthening Criteo’s product roadmap by ensuring product commitments to and from Criteo’s clients and partners are correctly assessed, framed and have achievable, revenue-driven business metrics. Eric comes to Criteo from the global media measurement company Nielsen, where he spent 13 years working in Product Development, Product Marketing and Commercial leadership roles.

With the addition of executive producers in two new cities, Scholar reinforces their belief in the power of relationships. Monica, based in San Francisco, comes with EP experience from Laundry, Ranger & Fox, & Psyop. With a multifaceted career in the ad industry, her expertise reaches across live-action, VR/AR, animation, & new media. Peter, based in Chicago, was previously an EP of Visual Effects at the Mill & Managing Director of Beast, Company 3 & Method Studios. He is excited about the opportunity to bring a deeper awareness of Scholar's offerings to the Midwest. With Monica & Peter’s superpower of fostering relationships, Scholar gears up to collaborate with all different types of clients & artists regardless of workflow.

FINN Partners has promoted Celia Jones, JD, to Global Chief Marketing Officer. The promotion recognizes Jones’ role in elevating the agency’s mission-driven brand and reputation as a top global integrated powerhouse. She is responsible for advancing the firm’s reputation for integrated marketing and creative services, amplifying thought leadership, driving integration, and leading internal communications to foster culture and connectivity across the company’s 1,400+ employees worldwide.

Marika Roque has been named Chief Innovation Officer of KERV Interactive. In addition to her new position, she will continue to serve as KERV’s Chief Operating Officer. Marika has played a key role in driving KERV Interactive’s success over the past 5 years—managing the full operation of the company, from strategy to sales to planning and activation to data and product. In her new role, she will focus on developing new technologies and processes for KERV and fostering a culture of innovation.

Atlanta, GA-based Level 77 Music has named eGG Music Co-Founders Eric Fawcett and John Hermanson to the new positions of Creative Consultants, in conjunction with Level 77 having just acquired the renowned eGG Music Catalog. Patrick Avard, Level 77 Founder said, "The music from the eGG catalog gives us immediate credibility with the advertising industry and major brands. By blending the eGG catalog with ours, we can now offer clients over 9,000 tracks of truly stellar music."

LA-based SixTwentySix has bolstered its roster by inking directors Jonathan Salmon and Arrad. The signings come on the back of a rapid growth year including high-profile ad campaign work for Turo, Unilever’s Liquid I.V., and A-Rod’s Mojo app. Salmon has directed projects for Lacoste, Apple Music, and Beats by Dre while Arrad has created work for major names including Nicki Minaj, The Kid LAROI, and Missy Elliott. SixTwentySix, which evolved to a full creative studio upon achieving success as a go-to production partner, pivoted the past year after increased demand from clients across advertising and entertainment looking for a partner to handle projects from creative conception to final delivery.

Troy Fingold has been named Head of Innovation at Cogent World, a full-service agency with locations in NY, LA and Miami. Troy brings nearly 20 years of experience in digital advertising to the role. He previously was Managing Director at immersive agency Coffee Labs, acquired by Lagardère Group. His expertise include leading award-winning campaigns using AR, AI, Web3, and VR for brands and agencies. At Cogent World, he'll focus on growth & integrating innovative technology with clients.

HawkPartners, a marketing consulting firm, announced that Ellen Brett has joined the firm as a Partner.

“Ellen’s unique ability to diagnose and optimize strategies for brands allows them to maximize new growth opportunities,” said Scott Berman, co-founder of HawkPartners.

Throughout her 30-year career as a marketing and growth strategist, Brett led strategies for several of the most notable brands in the healthcare industry, including Zyrtec, Viagra, Chantix, Lipitor & Lyrica. Her achievements at Pfizer propelled her to the most senior marketing leadership position, followed by VP of Global Strategy & Innovation, where she led the development of the strategic direction for $24B in revenues.

SalientMG, a fast-growing senior strategic marketing firm working with disruptive B2B technology companies, appoints Michele Frost, Managing Director of Client Strategy, and Jason Lynch, Vice President of Digital.

With 25+ years of experience, Frost is an executive marketing strategist for CEOs and CMOs running B2B growth companies. She will identify opportunities to drive impact for portfolio clients. Frost also held leadership positions at PAN Communications, Blackboard, and Forrester Research.

Lynch will expand the firm’s digital and growth marketing offerings while leading a team of content, creative, marketing automation, and demand generation professionals. He brings 17+ years of B2B experience in revenue-generating growth marketing.

Blavity Inc., the corporation behind AfroTech and Blavity News, among others, announces Mike Hadgis has joined the company's executive leadership team as its first Chief Revenue Officer (CRO). Hadgis will develop a vision and provide leadership for company-wide strategies focused on generating, maintaining, and increasing revenue. Under Mike's leadership, Blavity Media Group's custom digital product offering will be reshaped, creating a more aggressive growth strategy for the division.

Tribeca Enterprises appoints Christopher Brady to the newly created position of Chief Revenue Officer. Brady, a former Warner Bros. Discovery SVP, is responsible for revenue strategy across the organization’s multiple platforms, including the flagship Tribeca Festival, year-round live events, Tribeca Studios and m ss ng p eces, and all digital platforms. "As we continue to experience growth in sponsorship revenue following a record-breaking year, we’re thrilled to announce the appointment of Chris as Tribeca's first-ever CRO," said Tribeca Co-Founder and CEO, Jane Rosenthal. "His diverse background in business development, sales, and strategy at prominent media companies makes him the perfect fit to guide Tribeca into the future."