Brooklyn-based, bicoastal digital agency Fictive Kin, founded by CCO Cameron Koczon, announces a leadership evolution appointing CEO Gillian Rode. Formerly Global MD at ueno, Rode brings a solid track record of driving clarity and results for category-leading organizations. Known for transformative work with sweetgreen, Anthropic, Palantir, National Geographic and more, Fictive Kin is stepping into 2025 with a focus on integrating AI into the foundations of their brand, digital and product work.