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    PUBLISHING PARTNER:
    Piano (Publishing partner)

    How BuzzFeed and other publishers are optimizing first-party data

    Marketing leaders from BuzzFeed, U.S. News & World Report, Dotdash, PRX and GBH share insights on how publishers can gain the upper hand in…

    By Joanna Catalano

    Piano enables the world's largest media companies and brands to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences. Piano works with leading global organizations such as CNBC, The Wall Street Journal, NBC Sports, Insider Inc, The Economist, Gannett, Le Parisien, TechCrunch, Thomson Reuters, Penske Media, MIT Technology Review, The Telegraph and more than 300 other clients. In 2020, Piano was recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group.

    Contributors
    Joanna Catalano

    Chief Growth Officer, Piano

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