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    PUBLISHING PARTNER:
    Procter & Gamble

    3 key steps on the journey toward equality and inclusion

    Equality is a systemic way of bringing creativity to life—here’s your guide to beginning the inclusion journey

    By Alicia Assanuvat

    Five ways to find the superpowers that set your agency apart

    P&G VP Matt Lumb shares five tips to help agencies focus on their "superpower": the thing an agency does that it's especially good at and that…

    By Matt Lumb

    5 things every small agency can do to win big business

    Smaller agencies often make the mistake of not fully understanding what a big brand is looking for. Here are five things that every…

    By Pete Carter

    P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com for the latest news and information about P&G and its brands.

    Contributors
    Pete Carter
    Matt Lumb

    Vice president, Brand Building Integrated Communications, P&G

    Alicia Assanuvat

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