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    PUBLISHING PARTNER:
    Protiviti Digital
    Multiethnic group of smiling people using mobile phone outdoors

    How technology delivers great customer experience and long-term value

    Now is the time to look at how well digital operations are working and retool those processes that deliver effective personalized consumer…

    By Michael Paige, Dan Hixson

    Dark threatening clouds in the sky

    Why marketing spend is even more important during a recession

    A recession is likely on the way, but history has proven that smart marketing investments—not cuts—and brand innovation are the formula for future…

    By Jen Friese, Joan Smith

    Consent matters: the new marketer’s playbook

    Marketing’s new reality is brand-consumer collaboration, mutually beneficial and built on a foundation of freely shared personal data and tiered…

    By Alex Weishaupl , Jen Friese

    The brand marketer’s guide to decoding the metaverse

    What do marketers need to ask themselves before taking the plunge into the metaverse, and what are the opportunities and risks when engaging with…

    By Joan Smith, Jen Friese

    About

    Protiviti Digital is a diverse, talented team of makers, strategists and technologists who create connected experiences that are impactful, build trust, deliver on your brand’s promise and drive business growth. As a collective, we create powerful experiences and environments that connect people with brands. Protiviti Digital is an innovative solution from Protiviti, a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. In December 2022, digital experience agency R2integrated (R2i) joined the Protiviti Digital family, further enabling capabilities to deliver digital strategy through to execution for clients.

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    • Featured
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      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates