
Why Latin music is a huge opportunity for brands to connect with young, diverse audiences
Brands that understand the diverse communities who consume Latin music can boost engagement from a generation that values authenticity and…
U.S. Hispanics: The ‘swing’ vote for brands in 2024
Brands must engage with the Hispanic community in a sincere and continuous manner to foster brand growth and to create a lasting impact

Why Copa América may be 2024’s biggest cultural moment in sports in the U.S.
This summer, soccer and the ‘Messi effect’ will hit an inflection point in the U.S., making Copa América an undeniable marketing moment to reach U…

Charting the power of ‘la musica’ to connect with growth audiences
Brands that invest in widely popular Hispanic music events can grow market share with engaged audiences and see incremental impact.

How Liga MX, Mexico’s pro soccer league, is capturing America’s heart and wallets
Liga MX , the most watched soccer league in the U.S., helps brands engage with a unique, passionate audience as interest in the sport is at an all…
About
TelevisaUnivision (TU) is the world’s leading Spanish-language media company. TU is the top producer of original content in Spanish across news, sports and entertainment verticals, powering all platforms, which include market-leading broadcast networks and a portfolio of 38 cable networks, the leading Mexican movie studio, the largest Spanish-language audio platform in the U.S., the Uforia digital platform and ViX, the largest Spanish-language global streaming platform.