How AI-powered modeling will speed up marketing measurement and planning
By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget allocations
How to improve B2B demand generation with qualified buying groups
New technologies, including gen AI, can improve demand-generation via marketing-qualified buying groups to drive more precise engagement and B2B…
How brands can build more effective, efficient content processes
An Adobe study indicates that an optimal content supply chain must be strategic, designed for collaboration and driven by AI and automation.
The power of real-time customer data and personalization
Home Depot’s partnership with Adobe is enhancing the customer experience, driving personalization at scale and optimizing the online and in-store…
How Panera Bread is driving personalized customer experiences
Panera Bread drives highly personalized customer experiences for its Unlimited Sip Club program with the Adobe Real-Time Customer Data Platform.…
Top 3 ways brands can scale personalized content
Adobe details how companies can develop a high-velocity content machine with intelligence and automation using Adobe’s Workfront.
We empower everyone to create impactful digital experiences. For decades, our creative products have helped our customers build the world’s best brands. But there’s more to customer experience than a well-designed app, ad or webpage. Our comprehensive portfolio of customer experience products and services helps businesses put every customer interaction in context, understand what each customer needs right now, and then quickly design and deliver digital experiences that build customer loyalty and drive business success.