Why the future of live event advertising is programmatic
The most highly engaged audiences watch live events, and programmatic advertising during these telecasts offers incredible scale and precision…
Premium video and programmatic innovation take center stage at CES
Media and ad leaders gathered at FreeWheel’s CES 2024 lounge to discuss how premium video and programmatic innovation are improving viewer…
4 factors that will shape TV advertising throughout 2023
At CES it was apparent that four factors emerged that provide a look into what both buyers and sellers of TV ads can expect throughout the rest of…
Why TV’s cross-platform incremental reach offers the most bang for your ad bucks
The key to scaling brands’ TV campaigns is incremental reach, according to FreeWheel’s report “Delivering Incremental Reach: A Guide to Reaching…
About
FreeWheel empowers all segments of the new TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal—results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing and across the globe, FreeWheel, a Comcast company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com.
