Why personalization is a powerful tool for driving action—especially in healthcare
Consumers crave personalized healthcare resources, but brands need to earn their trust in order to tap that market.
The top 4 health trends shaping consumer behavior in 2024
Using new Healthline Media survey data, marketers can tap into emerging trends to tailor strategies that resonate with how consumers navigate…
As health journeys go digital, data is foundational to marketing success
Using a flywheel-driven approach to marketing, health brands can resonate with consumers at every point of contact within a rapidly evolving…
How recency and relevancy make tailored health marketing possible
For effective health marketing, use relevancy and recency to optimize your data strategies, ensuring timely and pertinent ads for consumers.
3 reasons why health marketers need insight into audience intention
New data-driven technologies can provide insights into audience intentions, reshaping health marketing and driving meaningful engagement.
How to redefine trust for today’s health and wellness audience
While trust is essential in any marketing effort, it’s most important in helping health and wellness audiences take confident steps in their…
Healthline Media drives well-being forward, leading 74 million people to take action and improve their lives every month. With our depth of insight, we meet people where they are in their personal health journeys and connect them with medically evidenced content, communities and solutions when they need it most. Trust, inclusivity and compassion for the human experience are at the heart of all we do. Healthline Media’s portfolio includes Healthline, Medical News Today, Psych Central, Greatist and Bezzy.
Wellness motivation is on the rise—so is inflation
Healthline Media’s 2022 survey reports that the pandemic-era enthusiasm for wellness continues, yet cost concerns have exacerbated an economic…
How wellness brands can better reach prospective consumers
A new Healthline Media survey reveals what those living with and without health conditions expect from wellness brands today.
The surprising ways COVID-19 changed consumer behavior
Healthline's new study on COVID-19's effects on consumer behavior reveals seemingly conflicting views on health, work-life balance and personal…
How to market to Gen Z parents
New study from Healthline reveals Gen Z parents are more likely to prioritize self-care and eco-friendly brands than millennial mom and dads.