
How email automations can turn open support tickets into loyalty this BFCM
For BFCM, it’s essential that great customer service, powered by automation, can boost positive feedback and reviews, and lessen negative ones.…

3 dangers of data fragmentation that can sabotage customer personalization
A fragmented tech stack can kill sales during vital e-commerce opportunities, but by addressing three problem areas, marketers can personalize…

Need more efficient Meta ads this Black Friday Cyber Monday? Here’s what you can do
Your brand’s first-party data is a goldmine for unlocking efficiency from Meta ads, but too few marketers are able to access it. Here’s how…

Why owned marketing is the key to driving e-commerce brand growth—and profits
Owned marketing drives growth and profitability during uncertain economic times, according to leading challenger brands at Klaviyo’s OWN IT…
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 300 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Dermalogica, Living Proof, Citizen Watch, and more than 130,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.