How Paramount Ads Manager levels the CTV playing field for small businesses
Small and mid-market businesses that are new to TV advertising now have a simple, cost-efficient way to access CTV with Paramount’s new Ads…
How the new viewing habits of families benefit advertisers
By understanding how kids’ TV content consumption is changing, marketers and advertisers can tap into their growing household purchasing influence…
Why 2022 will be a critical year for digital video advertising
The explosion of streaming ushered in a new era of partnership and solutions for the digital video advertising industry.
ViacomCBS's David Lawenda on the network's recording-breaking consumption rates and what to expect for the rest of 2020
On Day 2 of Ad Age TV Pivot, Ad Age's Josh Golden is joined by David Lawenda, executive vice president of digital sales and strategy at ViacomCBS…
Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
