How to create a marketing playbook that builds on what already works
It’s smart to rely on the essentials—the things that are still relevant and effective—and then to experiment with emerging technologies and trends…
How technology delivers great customer experience and long-term value
Now is the time to look at how well digital operations are working and retool those processes that deliver effective personalized consumer…
Why marketing spend is even more important during a recession
A recession is likely on the way, but history has proven that smart marketing investments—not cuts—and brand innovation are the formula for future…
Consent matters: the new marketer’s playbook
Marketing’s new reality is brand-consumer collaboration, mutually beneficial and built on a foundation of freely shared personal data and tiered…
The brand marketer’s guide to decoding the metaverse
What do marketers need to ask themselves before taking the plunge into the metaverse, and what are the opportunities and risks when engaging with…
About
Protiviti Digital is a diverse, talented team of makers, strategists and technologists who create connected experiences that are impactful, build trust, deliver on your brand’s promise and drive business growth. As a collective, we create powerful experiences and environments that connect people with brands. Protiviti Digital is an innovative solution from Protiviti, a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. In December 2022, digital experience agency R2integrated (R2i) joined the Protiviti Digital family, further enabling capabilities to deliver digital strategy through to execution for clients.
