How to drive digital transformation and boost efficiency
Proper workflow and digitized integration systems help create clear communication and ease interdepartmental planning, boosting overall efficiency…
The right KPIs can help you show what success looks like
Notable campaigns from Amazon, Starbucks, Coca-Cola and Costco show how choosing the right KPIs can validate marketing success and boost business…
How creative operations leaders can create a culture that drives team success
Providing teams with the right resource management tools helps creative operations leaders streamline tasks and improve efficiency.
How to future-proof marketing operations to drive maximum impact
Investing in the right tools is crucial for growth, and the right workflow management platform can help streamline all assets and communication.…
Three brands nailing hyper-personalization at scale—and what we can learn from them
Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.
Creating harmony at the top: How to show the C-suite everyone’s on the same team
By providing real-time visibility throughout campaigns, you can gain more unity, funding, support and confidence from the C-suite for your…
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