From demographic data to dynamic targeting—the future of automotive marketing
The media landscape is changing as quickly as the auto industry, and advanced audience targeting through addressable media is the key to any new…
S&P Global Mobility is the global leader in automotive intelligence and the industry benchmark for clients around the world. The Polk Automotive Solutions portfolio is designed for automotive marketers and includes Polk Audiences marketing activation for measurement and insights and Polk Data Services to help amplify and augment our clients’ first-party data assets.