
There are many attribution and measurement solutions that are as accurate as the tools of the past, and that’s where the industry needs
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There are many attribution and measurement solutions that are as accurate as the tools of the past, and that’s where the industry needs
At CES it was apparent that four factors emerged that provide a look into what both buyers and sellers of TV ads can expect throughout
The Ad Council and partners are launching a national campaign to recognize hidden talent, those who are “skilled through alternative
While the use of personal data must be consistent with laws, privacy protection also is essential to a brand and its products’
The ad industry needs to agree on a common methodology to reduce carbon emissions in digital advertising, Amazon Ads and GroupM