Adding in-person experiences back into the marketing mix needs a new vision as well as adaptability, to effectively blend both digital
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Ibotta's Bryan Leach joins Ad Age's John Dioso for an in-depth discussion on how performance marketing may prove to be the next frontier
The way people connect to and use the internet is quickly changing, as users start to care more about privacy and make the switch to
Free-ad supported TV—a.k.a. FAST—is quickly growing, but channel providers need to do more to attract advertisers, including investing
Audio's value proposition has evolved from reach and frequency to precision at scale, addressing advertisers' issues of measurement,
Blended in-game ads deliver opportunities to tap into an expansive, growing audience, and a chance to experiment with new strategies to