
Three types of affinity are valuable data points for identifying viable influencers and predicting the success of a social media or
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Three types of affinity are valuable data points for identifying viable influencers and predicting the success of a social media or
Multiscreen TV marketing today represents an evolution that requires a holistic, unified investment of linear TV alongside addressable
Consumers are spending more time on Twitter to catch highlights from TV, creating an incremental opportunity for video ads and deeper
Marketers are seeing greater success with niche creators hyper-focused on specific interest categories but must be more transparent with
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