The advent of data-driven practices has brought the sensibilities of digital to TV advertising. But let’s not lose sight of the true
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Data-driven context solutions not only ensure brand safety but also present opportunities for marketers to capitalize on situations to
The Generation Z group isn’t waiting for brands to lead on issues. Instead, they’re leading.
Technology has given customers the authority to demand more from companies. How do brands address the gap between the products and
Footfall attribution provides the missing link in understanding how your TV campaigns are performing against your target audiences.
