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Let’s be real, the desire for privacy isn’t new. It goes back to the Electronic Privacy Act of 1986. But it has reached a massive inflection point. Gartner says that in just two years, the personal information of 65% of the world’s population will be protected by regulation, up from a mere 10% today. Fortunately, the technology to give brands and advertisers the tools they need to succeed in a cookie free world is here.