Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.
OTT is here to stay: As more and more consumers seriously consider cutting the cord—by 2022 the number of OTT service users in the U.S. is expected to reach almost 200 million—marketers are increasingly drawn to OTT as a more targeted alternative to linear TV advertising. Sponsored by DISH Media Sales.
Marketing health and wellness to Gen Z? A new survey by Student Affinity Network UNiDAYS finds that this generation born in the mid-1990s sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This free white paper offers health and fitness marketers tips on how to win over this influential generation not just now, but for life. Sponsored by UNiDAYS.
The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.
Gen Z is the most digital generation yet. Born after 1997, this group has been growing up right along with the internet. Digital may very well be their first language, no matter where they live. And yet marketers that try to reach Zers through digital-only campaigns are missing their target. Why? A new study by global Student Affinity Network UNiDAYS turns five key "facts" about Gen Z on their head. Sponsored by UNiDAYS.
Get insights about the media and advertising market and its impact on operational structures and projections for 2019.
Length: 60 minutes
December 11th, 2018 1:00PM EST
Learn how to incorporate live, premium OTT into your media mix.
Length: 60 minutes
November 13th, 2018 1:00PM EST
How Domino's reinvented itself to better serve modern customers
Length: 60 minutes
November 8th, 2018 1:00PM EST
OTT is here to stay: As more and more consumers seriously consider cutting the cord—by 2022 the number of OTT service users in the U.S. is expected to reach almost 200 million—marketers are increasingly drawn to OTT as a more targeted alternative to linear TV advertising. Sponsored by DISH Media Sales.
Marketing health and wellness to Gen Z? A new survey by Student Affinity Network UNiDAYS finds that this generation born in the mid-1990s sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This free white paper offers health and fitness marketers tips on how to win over this influential generation not just now, but for life. Sponsored by UNiDAYS.
The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.
Gen Z is the most digital generation yet. Born after 1997, this group has been growing up right along with the internet. Digital may very well be their first language, no matter where they live. And yet marketers that try to reach Zers through digital-only campaigns are missing their target. Why? A new study by global Student Affinity Network UNiDAYS turns five key "facts" about Gen Z on their head. Sponsored by UNiDAYS.
Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle, Datacenter and Basic subscribers; also can be purchased for $49.
Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.
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This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year.
