RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Gen Z and the Future: A Mixed Outlook

Generation Z has mixed feelings about the future and what it holds, according to a recent survey by Student Affinity Network UNiDAYS. Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation. Sponsored by UNiDAYS.

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Navigating Brands in a Changing Market

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.s

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The Power of an Expanding OTT Universe

OTT is here to stay: As more and more consumers seriously consider cutting the cord—by 2022 the number of OTT service users in the U.S. is expected to reach almost 200 million—marketers are increasingly drawn to OTT as a more targeted alternative to linear TV advertising. Sponsored by DISH Media.

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Webcasts

A Smarter Way for TV Advertising

Learn more about advanced data sources and methodologies, the need to more widely adopt audience-based practices and how all marketers can benefit with more precise understanding of their ad investments.

Length: 60 minutes
March 27th, 2019 1:00PM EDT

Watch On Demand

From Ad to Cart: Drive Engagement, Consumer Insight and Sales with Conversational AI

A must-see for any brand manager, media buyer, or innovation leader looking for new ways to leverage AI, provide a more engaging experience to their consumers, or improve their engagement, first-party data collection, and sales.

Length: 60 minutes
March 6th, 2019 2:00PM EST

Watch On Demand

New Year, New Challenges – Media & Agency Trends for 2019

Get insights about the media and advertising market and its impact on operational structures and projections for 2019.

Length: 60 minutes
December 11th, 2018 1:00PM EST

Watch On Demand

Market Intelligence

Gen Z and the Future: A Mixed Outlook

Generation Z has mixed feelings about the future and what it holds, according to a recent survey by Student Affinity Network UNiDAYS. Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation. Sponsored by UNiDAYS.

Learn More

The Power of an Expanding OTT Universe

OTT is here to stay: As more and more consumers seriously consider cutting the cord—by 2022 the number of OTT service users in the U.S. is expected to reach almost 200 million—marketers are increasingly drawn to OTT as a more targeted alternative to linear TV advertising. Sponsored by DISH Media.

Learn More

Z: A Generation Redefining Health and Wellness

Marketing health and wellness to Gen Z? A new survey by Student Affinity Network UNiDAYS finds that this generation born in the mid-1990s sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This free white paper offers health and fitness marketers tips on how to win over this influential generation not just now, but for life. Sponsored by UNiDAYS.

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Health and Beauty

The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.

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Research Reports

Navigating Brands in a Changing Market

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

Learn More

Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.s

Learn More

Hispanic Fact Pack 2018

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle, Datacenter and Basic subscribers; also can be purchased for $49.

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200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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