RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Consumer Health Marketing Playbook: An Untapped Strategy for Sustainable Brand Growth

With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics. Tom Finn, retired president of the Global Personal Health Care business at Procter & Gamble, shares insider tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.

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Turning Interest Into Impact: How Marketers Will Drive Relevance and Real Change in 2022

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The Life of the Mobile Gamer

In partnership with GWI, AdColony surveyed over 1,000 mobile gamers across the U.S. Go beyond mobile gamers’ habits and preferences as players and learn how they act as consumers.

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Watch it, tweet it, meme it: How people consume TV now

The talk on Twitter helps marketers understand the who, what, where and why of the new TV viewer and how brands can reach them. Sponsored by Twitter.

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Webcasts

Protecting your virtual event attendee data

Online meetings and events are now a core marketing channel for most businesses. Register for Dec 14 to learn the best practices for fir data protection.

Length: 60 min
December 14th, 2021 2:00PM EST

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The Luxury Market, Real Estate, Retail & Beyond

While the beginning of 2020 displaced many, residents are now returning to cities where in-person events and businesses are back in full swing -- what does this mean for the luxury market, real estate and retail?

Length: 60 min
December 7th, 2021 1:00PM EST

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The state of social 2021: What’s impacting your brand health?

Register for Dec. 12 webcast to find out what emerging and ongoing social media trends are having a huge impact in 2021.

Length: 60 min
December 2nd, 2021 1:00PM EST

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Market Intelligence

Consumer Health Marketing Playbook: An Untapped Strategy for Sustainable Brand Growth

With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics. Tom Finn, retired president of the Global Personal Health Care business at Procter & Gamble, shares insider tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.

Learn More

Turning Interest Into Impact: How Marketers Will Drive Relevance and Real Change in 2022

Learn More

The Life of the Mobile Gamer

In partnership with GWI, AdColony surveyed over 1,000 mobile gamers across the U.S. Go beyond mobile gamers’ habits and preferences as players and learn how they act as consumers.

Learn More

Watch it, tweet it, meme it: How people consume TV now

The talk on Twitter helps marketers understand the who, what, where and why of the new TV viewer and how brands can reach them. Sponsored by Twitter.

Learn More

Research Reports

Brand Purpose

This white paper explores the concept of marketing on purpose: Building great, purposeful brands that are authentic, meaningful and differentiated with a foundation to stand for the future. The report examines how consumers value brands with a purpose, what media choices can say about a brand and what Gen Z expects from brands and employers. Ad Age Datacenter produced this report based on data and analysis from Kantar. September 20th, 2021

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Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.

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Marketing in the time of COVID-19

What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.

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Downtime Opportunity: 2020 Edition

Click “Buy” to purchase and download this white paper for $99, or become a subscriber to access all of our Resources content. If you are an Ad Age Datacenter, Editor's Circle or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times.

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