RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

The Definitive Guide to Online Proofing

See how marketing and creative teams simplify the content review and approval process with online proofing.

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How to build your in-house marketing mix modeling capabilities

The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.

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Found content: A new standard of creative production

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Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.

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Webcasts

Going Beyond Analytics: How to Drive Innovation with Insights

From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. RSVP today and learn how

Length: 60 min
May 19th, 2021 1:00PM EDT

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Reinventing Traditional Media: How to Turn Traditional Media Channels into Powerful Performance Drivers

Join five pioneering thought-leaders in a lively conversation about the disruption of traditional marketing channels

Length: 60 min
April 29th, 2021 1:00PM EDT

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In Health We Trust: How Human Resilience is Shifting Marketing Strategies

Register today to get a unique look into how the hearts and minds of consumers shifted in 2020.

Length: 60 min
April 22nd, 2021 2:00PM EDT

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Market Intelligence

The Definitive Guide to Online Proofing

See how marketing and creative teams simplify the content review and approval process with online proofing.

Learn More

How to build your in-house marketing mix modeling capabilities

The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.

Learn More

Found content: A new standard of creative production

Learn More

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.

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Research Reports

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.

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Marketing in the time of COVID-19

What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.

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Downtime Opportunity: 2020 Edition

Click “Buy” to purchase and download this white paper for $99, or become a subscriber to access all of our Resources content. If you are an Ad Age Datacenter, Editor's Circle or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times.

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Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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