By I-Hsien Sherwood and Alfred Maskeroni - April 2019
Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.
What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.
Click “Buy” to purchase and download this white paper for $99, or become a subscriber to access all of our Resources content. If you are an Ad Age Datacenter, Editor's Circle or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.
From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times.
We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
Register today to gain insight into relevant audiences across TV and digital.
Length: 60 min
November 5th, 2020 2:00PM EST
Today’s marketers need to be able to deliver exceptional customer experiences in order to drive revenue. Join the discussion on key areas companies need to consider for executing real-time customer engagement initiatives.
Length: 60 min
October 29th, 2020 12:00PM EDT
With new privacy regulations, greater identity restrictions, and upcoming cookie expirations, advertisers and marketers are rethinking personalization and attribution.
Length: 60 min
October 22nd, 2020 1:00PM EDT
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.
OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.
The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.
What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.
Click “Buy” to purchase and download this white paper for $99, or become a subscriber to access all of our Resources content. If you are an Ad Age Datacenter, Editor's Circle or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.
From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times.
We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
