RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Found content: A new standard of creative production

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Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.

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Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.

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Unlocking the Power of the Data Cloud

Marketers are increasingly turning to cloud-based technology platforms that can leverage vast sums of customer data into real-time insights for optimizing personalized content, advertising and digital media strategy.

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Webcasts

Understanding the New Consumer: What to Expect in 2021

Tune in on March 18 to learn about the impact consumer changes may have on your business – and areas of opportunity for 2021. RSVP here

Length: 60 min
March 18th, 2021 2:00PM EDT

Register

The Data and Analytics behind a Personalized CX

Consumers expect brands to orchestrate interactions across multiple channels in a personalized and relevant way – all in real time. Register to learn how

Length: 60 min
February 24th, 2021 1:00PM EST

Watch On Demand

Disruption-Proof Data: 4 ways to drive agency growth

As agencies continue to face a stunning pace of change in 2021, learn the four pillars of using data to ignite growth

Length: 60 min
February 18th, 2021 1:00PM EST

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Market Intelligence

Found content: A new standard of creative production

Learn More

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.

Learn More

Unlocking the Power of the Data Cloud

Marketers are increasingly turning to cloud-based technology platforms that can leverage vast sums of customer data into real-time insights for optimizing personalized content, advertising and digital media strategy.

Learn More

Combating Ad Fraud in the Age of COVID-19

As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.

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Research Reports

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.

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Marketing in the time of COVID-19

What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.

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Downtime Opportunity: 2020 Edition

Click “Buy” to purchase and download this white paper for $99, or become a subscriber to access all of our Resources content. If you are an Ad Age Datacenter, Editor's Circle or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times.

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Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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