RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Financial Services Marketing

The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.

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Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.

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Ad Age Hispanic Fact Pack 2019

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle and Datacenter subscribers; also can be purchased for $49.

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Addressable TV: Why Advertisers Need it Now

This paper offers five key steps that smart marketers can take to ensure they’re getting the most from their addressable buys as technology—and the TV marketplace—continue to evolve. Download the paper to learn how you can get started with addressable today. Brought to you by Dish Media.

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Webcasts

A Smarter Way for TV Advertising

Learn more about advanced data sources and methodologies, the need to more widely adopt audience-based practices and how all marketers can benefit with more precise understanding of their ad investments.

Length: 60 minutes
March 27th, 2019 1:00PM EDT

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From Ad to Cart: Drive Engagement, Consumer Insight and Sales with Conversational AI

A must-see for any brand manager, media buyer, or innovation leader looking for new ways to leverage AI, provide a more engaging experience to their consumers, or improve their engagement, first-party data collection, and sales.

Length: 60 minutes
March 6th, 2019 2:00PM EST

Watch On Demand

New Year, New Challenges – Media & Agency Trends for 2019

Get insights about the media and advertising market and its impact on operational structures and projections for 2019.

Length: 60 minutes
December 11th, 2018 1:00PM EST

Watch On Demand

Market Intelligence

Financial Services Marketing

The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.

Learn More

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.

Learn More

Addressable TV: Why Advertisers Need it Now

This paper offers five key steps that smart marketers can take to ensure they’re getting the most from their addressable buys as technology—and the TV marketplace—continue to evolve. Download the paper to learn how you can get started with addressable today. Brought to you by Dish Media.

Learn More

Gen Z and the Future: A Mixed Outlook

Generation Z has mixed feelings about the future and what it holds, according to a recent survey by Student Affinity Network UNiDAYS. Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation. Sponsored by UNiDAYS.

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Research Reports

Ad Age Hispanic Fact Pack 2019

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle and Datacenter subscribers; also can be purchased for $49.

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Leading National Advertisers 2019 Fact Pack

Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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Navigating Brands in a Changing Market

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.s

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