By I-Hsien Sherwood and Alfred Maskeroni - April 2019
Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
This whitepaper, A 3-minute Guide on Machine-Learning-led Marketing unpacks practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data. - Learn about the marketing technologies of the new decade - Understand how to turn your 1st party data into customer intelligence - See how ML-led-algorithms can help customize your marketing All of this, in 8 simple steps.
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.
With so many people spending more time at home and turning to online video to adapt, cope and connect, YouTube usage is spiking around the world. But how do viewership trends & changing consumer behavior offer brands an opportunity to engage with this evolving audience?
Length: 60 min
July 21st, 2020 1:00PM EDT
A recent Nielsen survey found that 83% of Americans are listening to as much or more radio as they were before COVID-19, but how those audiences are tuning in has changed. Digital audio, both streaming and on-demand, is on the rise, as more and more listeners tune in via mobile devices and smart speakers.
Length: 60 min
July 15th, 2020 1:00PM EDT
Regardless of your industry or how you interact with customers, delivering great experiences begins with empathy. Only by truly understanding customer needs, how they interact with your brand and where improvements can be made, can companies design strategies that make a difference and deliver tangible results. Of course, in our omnichannel world, technology is at the center of it all – from understanding customers, executing campaigns and analyzing results.
Length: 60 min
June 24th, 2020 1:00PM EDT
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.
OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.
The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle and Datacenter subscribers; also can be purchased for $49.
Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.
