RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

A 3-minute guide on Machine-learning-led marketing

This whitepaper, A 3-minute Guide on Machine-Learning-led Marketing unpacks practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data. - Learn about the marketing technologies of the new decade - Understand how to turn your 1st party data into customer intelligence - See how ML-led-algorithms can help customize your marketing All of this, in 8 simple steps.

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Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.

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How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.

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The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.

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Webcasts

How to get quick insights to create programs that fuel business growth

There's no shortage of good ideas, but which ones will really move the needle? Find out how leading brands are using agile market research practices to fuel growth and innovation.

Length: 60 min
May 27th, 2020 1:00PM EDT

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Reach Your Audience in a Streaming-First Era

Television advertisers are planning during tumultuous times. Viewers under 35 now spend nearly half of their TV time streaming while sheltering at home. The futures of live sports and fall premieres are in question. As viewing shifts accelerate, how can marketers plan in a streaming-first era?

Length: 60 min
May 20th, 2020 1:00PM EDT

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Audiences are staying connected while staying home: How automation makes buying local TV easier than ever

In the age of COVID-19, advertising can be challenging, with many brands cutting back on marketing efforts as others go completely dark.

Length: 60 min
May 2nd, 2020 1:00PM EDT

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Market Intelligence

How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.

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The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.

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Financial Services Marketing

The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.

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Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.

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Research Reports

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.

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Ad Age Hispanic Fact Pack 2019

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle and Datacenter subscribers; also can be purchased for $49.

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Leading National Advertisers 2019 Fact Pack

Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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Navigating Brands in a Changing Market

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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