RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Gen Z: Decoding the travel generation

Gen Z is the most digital generation yet. Born after 1997, this group has been growing up right along with the internet. Digital may very well be their first language, no matter where they live. And yet marketers that try to reach Zers through digital-only campaigns are missing their target. Why? A new study by global Student Affinity Network UNiDAYS turns five key "facts" about Gen Z on their head. Sponsored by UNiDAYS.

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Hispanic Fact Pack 2018

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle, Datacenter and Basic subscribers; also can be purchased for $49.

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Measuring content for success

Marketers are grasping the power of content, whether owned, paid or earned, and its ability to connect with consumers through a vast array of channels. But with this opportunity comes challenges. Because with the new emphasis on content, marketers now need to abandon traditional measurement methods and adopt a consistent, cross-channel approach to measuring and improving their content success. Sponsored by SimpleReach.

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The promise and power of local marketing

Local marketing is growing as an increasingly critical component of personalized engagement with customers. Yet the second annual Ad Age-DAC survey of marketers found that some are pulling back just when they need to be investing more in local. Why? Because they view local as too hard--but those marketers that neglect local for short-term ease will lose out in the long run. Sponsored by DAC.

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Webcasts

Moneyball: hidden metrics for improved agency ops

See how logical but unavailable metrics reveal the truth about your estimating and pricing strategy, agency operations and talent management. Join Michael Farmer, author of the acclaimed Madison Avenue Manslaughter book in its second edition, and Nancy Murray, leader of Deltek's Americas agency management solutions as they outline how modern agencies can find the right balance between profitability and services quality through better business metrics.

Length: 60 minutes
September 25th, 2018 1:00PM EDT

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How brands invest in event marketing

739 enterprise brands recently shared an in-depth look at their event marketing programs with Harvard Business Review Analytic Services. The results are staggering: Events are a top investment and top performing channel, but only 23% can measure the ROI.

Length: 60 minutes
September 18th, 2018 2:00PM EDT

Watch On Demand

Employing a data-driven approach to maximize return on your marketing investment

Learn how to create the right digital marketing measurement and the best practices to ensure that your campaigns work across channels.

Length: 60 minutes
June 26th, 2018 1:00PM EDT

Watch On Demand

Market Intelligence

Gen Z: Decoding the travel generation

Gen Z is the most digital generation yet. Born after 1997, this group has been growing up right along with the internet. Digital may very well be their first language, no matter where they live. And yet marketers that try to reach Zers through digital-only campaigns are missing their target. Why? A new study by global Student Affinity Network UNiDAYS turns five key "facts" about Gen Z on their head. Sponsored by UNiDAYS.

Learn More

Measuring content for success

Marketers are grasping the power of content, whether owned, paid or earned, and its ability to connect with consumers through a vast array of channels. But with this opportunity comes challenges. Because with the new emphasis on content, marketers now need to abandon traditional measurement methods and adopt a consistent, cross-channel approach to measuring and improving their content success. Sponsored by SimpleReach.

Learn More

The promise and power of local marketing

Local marketing is growing as an increasingly critical component of personalized engagement with customers. Yet the second annual Ad Age-DAC survey of marketers found that some are pulling back just when they need to be investing more in local. Why? Because they view local as too hard--but those marketers that neglect local for short-term ease will lose out in the long run. Sponsored by DAC.

Learn More

Who is your customer?

With the massive amounts of data available on individual consumers, it's difficult for marketers to keep track of their customers. That's where identity resolution, the ability to build a "whole person" view of an individual, comes in to play—and smart marketers are taking advantage of this new science. Sponsored by FullContact.

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Research Reports

Hispanic Fact Pack 2018

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle, Datacenter and Basic subscribers; also can be purchased for $49.

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200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year.

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