RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

How to win the post-third-party future

Even with the postponement of cookie deprecation until 2023, now is the time for publishers and other owners of first-party data to align on forward-looking strategies. Sponsored by Piano

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Zero-party data: An optimal path to personalization

A new study reveals although marketers are anxious about personalizing customer data at scale, they also understand that deeper insights are the key to thriving in this new landscape. Sponsored by Cheetah Digital.

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Addressable TV: The future is now

For years addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now. Sponsored by Dish Media.

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The Compelling Allure of Interactive CTV

Check out this insightful paper on the iCTV landscape from Undertone's President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.

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Webcasts

How digital marketers can win today by preparing for tomorrow

Hear from industry experts on how to create lasting change in the digital advertising practice

Length: 60 min
July 27th, 2021 1:00PM EDT

Register

Beyond the Cookie: Driving Personalization and Future-Proofing Identity

Tune in on July 22 and learn how to resolve identity and drive personalization using first-party data.

Length: 60 min
July 22nd, 2021 2:00PM EDT

Watch On Demand

Take your ad sales to superhuman levels

Register today to learn how media companies can streamline advertising sales and simplify operations

Length: 60 min
July 14th, 2021 12:00PM EDT

Watch On Demand

Market Intelligence

How to win the post-third-party future

Even with the postponement of cookie deprecation until 2023, now is the time for publishers and other owners of first-party data to align on forward-looking strategies. Sponsored by Piano

Learn More

Zero-party data: An optimal path to personalization

A new study reveals although marketers are anxious about personalizing customer data at scale, they also understand that deeper insights are the key to thriving in this new landscape. Sponsored by Cheetah Digital.

Learn More

Addressable TV: The future is now

For years addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now. Sponsored by Dish Media.

Learn More

The Compelling Allure of Interactive CTV

Check out this insightful paper on the iCTV landscape from Undertone's President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.

Learn More

Research Reports

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.

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Marketing in the time of COVID-19

What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.

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Downtime Opportunity: 2020 Edition

Click “Buy” to purchase and download this white paper for $99, or become a subscriber to access all of our Resources content. If you are an Ad Age Datacenter, Editor's Circle or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times.

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Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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