RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Downtime Opportunity: 2020 Edition

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times. Click “Buy” to purchase and download this white paper for $99. If you are an Ad Age Datacenter or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.

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Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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Podcasters are the new influencers

Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.

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A 3-minute guide on Machine-learning-led marketing

This whitepaper, A 3-minute Guide on Machine-Learning-led Marketing unpacks practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data. - Learn about the marketing technologies of the new decade - Understand how to turn your 1st party data into customer intelligence - See how ML-led-algorithms can help customize your marketing All of this, in 8 simple steps.

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Webcasts

Optimizing First-Party Data in Your Customer 360-Degree View

In this webinar, learn how leading marketers are breaking down the traditional silos housing first-party data

Length: 60 min
September 29th, 2020 1:00PM EDT

Register

E-Commerce First: How Brands Need to Approach Advertising Online

Register to learn why brands are accelerating their digital transformation and why e-commerce should now be your first consideration

Length: 60 min
September 16th, 2020 2:00PM EDT

Watch On Demand

How to use customer data to drive engagement

How do you use customer data to make informed decisions? Register today to learn why organizations need to be able to activate their customer data to create contextually relevant, real-time experiences and offers.

Length: 60 min
September 10th, 2020 1:00PM EDT

Watch On Demand

Market Intelligence

Podcasters are the new influencers

Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.

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How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.

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The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.

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Financial Services Marketing

The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.

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Research Reports

Downtime Opportunity: 2020 Edition

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. In a new 56-page white paper, Ad Age examines innovation in the worst of times, from the 1930s to the present. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services and technology. “Downtime Opportunity: 2020 Edition” offers an optimistic view of the opportunities that unfold in the toughest times. Click “Buy” to purchase and download this white paper for $99. If you are an Ad Age Datacenter or Ad Age Insider subscriber, you may access this white paper for free as part of your subscription. Click “Download” to get the white paper or go to the Member Content section of your account profile.

Learn More

Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.

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Ad Age Hispanic Fact Pack 2019

Guide to U.S. Hispanic marketing, media, agencies and demographics. Digital edition available to Ad Age Insider, Editor's Circle and Datacenter subscribers; also can be purchased for $49.

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