Refine By:
SHOWING RESULTS 1 - 25 OF 8655
Jeep brings back Springsteen ad after the singer is cleared of DWI charge
February 24, 2021
The brand had pulled the Super Bowl spot from YouTube three days after the game when news of the rock icon’s arrest emerged.
Make more, spend less: How Amazon, Alphabet and Netflix cut ad spending and grew revenue
February 18, 2021
Amazon, Alphabet and Netflix in 2020 figured out how to generate more revenue while spending less on advertising. Facebook, meanwhile, doubled down on ad spending.
What Springsteen’s DWI arrest means for Jeep’s marketing
February 11, 2021
The incident, which was reported days after the brand’s Super Bowl ad, is embarrassing but likely won’t cause long-term damage, say experts.
Fiverr adds creative muscle with the acquisition of Working Not Working
February 11, 2021
The respected high-end talent platform will continue with founders Justin Gignac and Adam Tompkins remaining at the helm.
Ad Age promotes three staff members to management and reporting positions
February 10, 2021
E.J. Schultz, Jeanine Poggi and Ilyse Liffreing will ascend to new editorial roles.
Oatly appears to be joining the first-timers club with a Super Bowl commercial
February 07, 2021
‘I totally hated that Oatly commercial,’ reads a shirt on its site.
Skechers puts Tony Romo in another Super Bowl spot
February 03, 2021
Skechers will return to the Super Bowl with a 30-second spot that again stars Tony Romo.
Bankrupt Blockbuster joins Reddit-inspired retail rally
January 27, 2021
Only one Blockbuster store survives, in Bend, Oregon.
Broadcasting legend Larry King has died at 87
January 23, 2021
He once estimated he’d done about 50,000 interviews during more than a half century on radio and TV.
Which brands will survive Fiat Chrysler Automobiles-PSA Group merger?
January 19, 2021
Stellantis executives will have to figure out how the rest of FCA's expansive brand roster fits into the long-term puzzle and whether cuts need to be made.
A regularly updated blog tracking brands' responses to racial injustice
January 13, 2021
The latest moves of marketers, media companies and agencies as they take a stand against racism.
WPP consulting vets Joanna Seddon and Nik Gharekhan branch out on their own
January 11, 2021
The two execs have formed Presciant after parting ways with Ogilvy last year.
What does inclusion look like for the AAPI community?
January 07, 2021
Asian, Asian American and Pacific Islander industry leaders discuss how the ad world needs to change to make their voices heard.
The 15 most notable creative shuffles of 2020
December 16, 2020
The pandemic saw top leaders lose jobs, switch coasts and open new businesses.
Global Marketers Index
December 06, 2020
A regularly updated list tracking marketers’ response to coronavirus
November 18, 2020
The latest moves brands are making to deal with the fallout and mount a comeback.
General Motors poised to return to the Super Bowl
November 12, 2020
The automaker is expected to plug its new Hummer EV for the second straight year in the Big Game.
WPP retires legacy Grey creative brand, merging it with AKQA
November 11, 2020
The new network goes forward as AKQA Group, led by CEO Ajaz Ahmed and Global President Michael Houston.
IPG’s new CEO isn't your average holding company chief
November 09, 2020
People who know Philippe Krakowsky say he’s an efficient, quiet fixer who shuns the limelight.
Opinion: Why you are wasting time chasing 'innovation'
November 05, 2020
Squinting down the barrel of 2021, we see that over-optimizing for new stuff is almost always the wrong choice.
Election 2020: It's the end of the world as we know it (and we'll be fine)
October 30, 2020
The last presidential election to occur during a recession was in 2008. Compared with the sociopolitical pandemic disruption of 2020, the virtual collapse of the financial system during the Great Recession doesn’t seem as apocalyptic. "Downtime Opportunity" examines innovation from the Great Depression to the present.
-
Wieden+Kennedy promotes Karl Lieberman to chief creative officer in leadership shakeup
October 28, 2020
Colleen DeCourcy remains global CCO, Neal Arthur will become chief operating officer and Tom Blessington will take over as chairman from Dave Luhr, who is retiring.
A tale of two Richards Groups
October 27, 2020
How the agency's culture reflected its founder, and how it's trying to reinvent itself.
New Twitter research shows how conversations lead to brand success
October 22, 2020
What people watch, buy, and consume is a huge part of the conversation on Twitter, presenting an opportunity for brands to connect with those who are uniquely eager and engaged. New research shows that conversations, especially when driven by paid ads, translate into measurable business success.
Panera Bread becomes the first chain to highlight climate-friendly choices
October 14, 2020
Ten years after calling out calorie counts, Panera wants diners to know the environmental impact of their orders.
