Refine By:
SHOWING RESULTS 1 - 25 OF 10000
Advertising insights from 4 top DTC social media spenders
April 13, 2021
Direct-to-consumer brands, already on the rise, are enjoying a current boom as customers increasingly make their purchases from home. Take a close look at four of the top D2C brands that are using social media to reach their customers in 2021. Agency relationships, additional ad spending and seller, martech and agency opportunities will be detailed.
Tuning into Trends: CTV is an Engagement Cornerstone
April 12, 2021
Video ads are meaningful for new customers, driving three times stronger engagement than with existing customers. Also, trends show that people are tuning in to connected TV just as they would on traditional TV programming, but leaning in more on engaging content. This is transforming the viewing experience.
Social media ad costs are rising as consumer confidence returns
April 12, 2021
CPMs on social are returning to normal levels, and it could be an expensive summer and future holiday season for advertisers.
Watch: The top 5 creative brand ideas you need to know about right now
April 09, 2021
 Satan returns, an unforgettable bunny tale, in-flight comfort in your own home and more.
The '#NowYork' campaign aims to bring optimism back to New York City
April 06, 2021
The ‘Dog Lovers for Biden’ team now on a mission to revitalize faith in the thriving metropolis post-COVID.
The truth about Air Wick’s gorgeous animated wildflower campaign: Ad Review
April 06, 2021
Can an ad be both wonderful and maddeningly manipulative? Yes.
The Week Ahead: Carnival gives cruise industry update and Masters tees off
April 05, 2021
Key happenings in the industry over next seven days.
Facebook launches creative agency review, taps Johannes Leonardo for Instagram
April 02, 2021
As the social giant undertakes a $750 million media review, it's also doing some creative reshuffling.
Economic rebound will propel U.S. advertising in 2021, Magna forecasts
March 31, 2021
Magna’s full-year projection is 2.3 percentage points, or $10 billion in ad revenue, stronger than its previous forecast in December.
How the top five agency holding companies cut more than 22,000 jobs in 2020
March 31, 2021
Overall worldwide headcount fell 5.8% for WPP, Publicis, Omnicom, Interpublic and Dentsu as the ad giants downshifted during the pandemic.
Petco pushes its health and wellness transformation in first work from Droga5
March 29, 2021
Petco, which recently reported an 11% revenue rise in 2020, unveils its new health and wellness-focused campaign, its first from Droga5.
The Week Ahead: Lululemon posts earnings, March jobs report arrives, and brands navigate April Fools' Day
March 28, 2021
Key happenings in the industry over next seven days.
Use of the word ‘cuddle’ in Tinder bios grew 23% during the touch-deprived pandemic: Datacenter Weekly
March 26, 2021
And other COVID-era dating insights to swipe right on.
Reckitt rebrands as Reckitt, which is what people called it anyway
March 23, 2021
Bowing to popular usage, company gives up nearly 12-year battle to get people to call it RB.
How gyms are luring back members following COVID closures and Peloton's rise
March 22, 2021
After health club revenue fell 58%Â in 2020, chains like Planet Fitness are connecting with members in new ways.
The Week Ahead: Big Tech CEOs return to Congress and ‘Equal Pay Day’ is here
March 21, 2021
Looking at some key happenings in the next seven days.
The NFL is up, Ascential is down, Tubi races into Nascar and Chris Singleton sings for Ram: Trending
March 19, 2021
The week’s biggest moves, hits and misses and newsmakers.
Opinion: How TV advertising changed during the pandemic
March 18, 2021
Marketers grew more nimble and became less reliant on tentpoles, for starters.
Â
